How to Use Promo Codes to Get Your App Featured by the Press

Getting press coverage can be a game-changer for an indie app. But journalists and reviewers are busy. You need to make it as easy as possible for them to see the value of your product. A promo code that grants full, free access is the best way to do that.

The Outreach Email

• Keep it Short and to the Point: Journalists get hundreds of emails a day. Get to the point quickly.
• Personalize It: Address the journalist by name and mention a recent article they wrote.
• The Clear Offer: "I've included a promo code below that will unlock a free lifetime Pro account for you to use for your review."
• The Easy Ask: "Would you be open to taking a look?"

The Promo Code Strategy

• Use a Unique Code: Don't send a generic code. A personal code feels more exclusive.
• No Expiration: Make sure the code for a journalist doesn't expire. They may not get to it for a few weeks.
• Use an Automated System: Even for one-off codes, using a tool like Promo Code Queue provides a professional link and confirms when the code has been claimed, so you know they've accessed the app.

The Takeaway

Don't make the press work to review your app. By providing a simple, no-strings-attached way for them to experience your product's full value, you dramatically increase your chances of getting the coverage that can put your app on the map.